‘The Deuce’ Trailer: James Franco-Led ’70s Porn Tale Looks Like HBO’s Next Great Drama

If you weren’t already sold on “The Deuce,” this might be what finally does the trick.

HBO released their latest look at the ’70s-set series from “The Wire” creator David Simon, charting the rise of New York’s porn industry during the decade.

It’s another heavy look at dueling James Francos: The actor plays twin brothers Vincent and Frankie Martino, Time Square bar owners whose involvement in this burgeoning business causes some unexpected trouble. Maggie Gyllenhaal also stars as “Candy” Merrell, a sex worker who gets drawn into the business with different ambitions.

This new trailer follows all of their pursuits of cash, either via bank loans or another line of work, money flowing from within and outside the underground business. It also gives a hint at how “The Deuce” will look at the police’s response to (or involvement in keeping) this industry thriving.

Among the other cast members you’d expect from a show of this pedigree, “The Deuce” also features Lawrence Gilliard Jr., Margarita Levieva, Gbenga Akinnagbe, David Krumholz, Chris Bauer and Ralph Macchio.

“The Deuce” sees Simon re-teaming with author and previous collaborator George Pelecanos as co-creator. (Pelecanos also has the documentary “Baltimore Rising” premiering on HBO in November.) It’s Simon’s sixth series for HBO, his first since the Oscar Isaac-starring miniseries “Show Me a Hero” in 2015.

Watch the latest full trailer (complete with bell bottoms and smoke-filled interiors) below:

“The Deuce” premieres September 10 at 9 p.m. on HBO.