The Growth of Original Web Series: What’s Working and Why

Original web content, especially in series form, continued to grow as a viable entertainment medium for artists and entertainers in 2012. Liz Shannon Miller has an article on GigaOm that looks at four success stories from the past year and what they may mean for the web’s future as a substantive entertainment forum.

In the piece, Miller looks at the gaming show “Tabletop,” Onion Digital Studios’ parody shows, Justin Lin’s eclectic YOMYOMF channel and the collaborating comediennes behind “Daily Grace” and “My Drunk Kitchen.”

Here is the upshot, according to Miller:

What’s the lesson I take from all this? That this is an era that rewards collaboration and multiplatform engagement. And the people having success in the space right now are those who aren’t afraid to experiment, and perceive the brand as bigger than the individual show or shows that make it up.

You can read the full story here.