Amazon Returns To Hollywood Athletic Club For This Year’s Emmy FYC Events
Amazon Prime Video is once again renting out the Hollywood Athletic Club for much of April to continue its Emmy “For Your Consideration” campaign. Dubbed the “Prime Experience,” the display and series of events take place from April 12 to 27. Among the events: screenings with the cast and creators of “The Marvelous Mrs. Maisel” and “Philip K. Dick’s Electric Dreams” for TV Academy members, as well as themed evenings open to the general public.
This is the second year that Amazon has taken over the space to create themed rooms throughout the historic building. This time, interactive, themed rooms include the world of “The Marvelous Mrs. Maisel,” where, per Amazon, “attendees will be able to travel back to 1958 New York City through the eyes of Midge Maisel. As they enter her apartment, they’ll experience a unique ‘magic mirror’ where they can interact with the show. From there, they’ll be able to take pictures in Midge’s living room and kitchen, before checking out her standup at the Gaslight Café and ‘shopping’ at Midge’s makeup counter.”
For the Grateful Dead documentary “Long Strange Trip,” a paint-by-light photo booth will allow fans can write a word or draw a symbol in their pic.
Upstairs, featured shows include “Mozart in the Jungle” (where attendees can conduct their own orchestra, using Kinect motion sensor technology), “The Grand Tour,” “The Dangerous Book for Boys,” and “Philip K. Dick’s Electric Dreams” (where a lightshow choreographed to video from the series will take place).
“We’re very excited to bring such a diverse lineup of activities to our Emmy FYC experience,” said Mike Benson, Head of Marketing, Amazon Studios. “In addition to the official events for Television Academy members, we are collaborating with a number of exciting brands that include the Los Angeles Times, Entertainment Weekly, Catbird, Jalopnik, and others. These activities will deliver immersive experiences for the general public as well as insightful panel discussions to drive further awareness for series we’re submitting for Emmy consideration.”
All official Emmy FYC events require RSVPs directly to the TV Academy, while the other events will be first-come, first-served at rsvp.ConsiderAmazon.com.
Here are the Prime Experience events:
Official Television Academy Events
Saturday, April 14, 6:30 p.m.: “The Marvelous Mrs. Maisel” FYC Event
Panelists:
Moderator: Paul Feig
Amy Sherman-Palladino, Executive Producer
Daniel Palladino, Executive Producer
Rachel Brosnahan
Tony Shalhoub
Alex Borstein
Michael Zegen
Marin Hinkle
Saturday, April 21, 6:30 p.m.: “Philip K. Dick’s Electric Dreams” FYC Event
Panelists:
Michael Dinner, Executive Producer
Isa Dick Hackett, Executive Producer
David Kanter, Executive Producer
Timothy Spall
Events Open to the General Public
Thursday, April 12, 7 p.m.: “New York Television Festival: Where It Happens: The Art of Creative Decision Making”
Panelists:
Marc Resteghini, Head of Current, Drama
Eric Eisner, Executive Producer, Long Strange Trip
Henry Russell Bergstein, Casting, Mozart in the Jungle
Yvette Metoyer, Music Supervisor, The Dangerous Book for Boys
Chester Kaczenski, Production Designer, Bosch
Diane Lederman, Production Designer, Sneaky Pete
Tuesday, April 17, 7 p.m.: “You Look Gorgeous Dah-ling! How To Break Into a Career in Costume Design”
Panelists:
JR Hawbaker, Costume Designer, The Man in the High Castle Season Two
Cate Adair, Costumer Designer, The Man in the High Castle Season Three and Bosch seasons one and two
Monique Adams, Costumer Designer, Bosch
Wednesday, April 18, 7 p.m.: “A Night of a Thousand Laughs — Entertainment Weekly Presents a Spotlight on Comedy”
Saturday, April 21, 11 a.m.-3 p.m., and Sunday, April 22, 11 a.m.-4 p.m.: “Catbird Pop-Up Store”
Tuesday, April 24, 7 p.m.: “Wine & Prime with Mark Oldman — Presented by the Los Angeles Times”
Thursday, April 26, 7 p.m.: “The New Yorker Magazine: Cartoons and Cocktails”
Friday, April 27, 7:30 p.m.: “One Magic Evening: The Grand Tour Meets Jalopnik”
