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We shot “I Am Not a Hipster” on a modest budget in the summer of 2011 and were lucky enough to get into the Sundance Film Festival where we premiered in 2012 as a part of the NEXT section. We raced to finish the film that fall, had it mastered, and when we handed over our HDCam tape for our Sundance premiere we had at that point spent $65,000 to make our movie. We had fielded some interest from distributors during the festival, but ultimately didn’t feel like we had found the right partner to distribute the film. While at Sundance that year, I attended the #ArtistServices Workshop and realized the possibility that we could self-distribute our film. We picked the brains of many accomplished independent producers/filmmakers about this strategy, and after a lot of soul-searching, decided to do it ourselves: we would release “I Am Not A Hipster” on our own.
READ MORE: How Social Media Gave This Old Sundance Hit A New Life
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