Gannett Partners With ViewLift to Offer Digital Sports and Entertainment Video Content
Gannett Partners With ViewLift to Offer Digital Sports and Entertainment Video Content
Anya Jaremko-Greenwold
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Today ViewLift, a full-service video platform and a unit for SnagFilms, Inc (Indiewire’s parent company)., has announced a new partnership with Gannett to create a digital sports video service. According to Gannett’s press release, the two companies will be “developing custom video applications featuring on-demand sports video content across mobile and OTT, giving fans that chance to go beyond the game.” Gannett Co., Inc. is an international media and marketing solutions company.
Soon, sports fans will be able to stream sports-related content and relevant movies on their smartphones, tablets, televisions, and PCs. The content will give viewers access to an ample library of video about players and teams.
As part of the agreement, Gannett will “leverage one of the nation’s largest affiliate TV station groups and its editorial and marketing solutions leadership while ViewLift will provide platform services, proprietary technology, complementary content and operating expertise.”
“Americans simultaneously live in their hometown, our country and the globe,” said Rick Allen, CEO of ViewLift’s parent SnagFilms. “Serving all three takes a unique content provider – one that inherently understands both the very local, and the broader stage, and faces the digital future with enthusiasm. We are honored to be pioneering with Gannett to surprise and delight viewers and readers where they are most engaged – on the go and on their home screens.”
The partners expect to market-test their first digital channel on devices later this spring.
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