Edgar Wright Saves the World in a New Nike Ad That’s Not Unlike ‘The Core’ — Watch

For his latest endeavor, Edgar Wright appears to have borrowed from one of the finest films of our time: “The Core.” The “Baby Driver” director is responsible for a new Nike ad in which the world stops spinning on its axis and the only way to get things moving again is for everyone to lace up their shoes and start running. Watch below.

“I repeat: The world has stopped spinning,” a newscaster ominously announces. “This is a crisis the likes of which planet earth has never seen,” he adds, as “The Core” apparently doesn’t exist in this continuity. “Top scientists are racing to come up with a solution.” As he delivers this portentous news, a woman watching notices her hamster spinning on its wheel and decides to follow suit.

Bill Nye the Science Guy, Kevin Hart, and Kobe Bryant all assist in the world-saving effort — only to learn that they’re running the wrong way and need to turn around. Oops.