Specialty Box Office: ‘Spring Breakers’ Hits $5 Million; ‘Loot’ Starts Strong
A24 went for it with “Spring Breakers” this weekend. After a massive limited debut last weekend — taking in $263,002 from just three screens and managing one of the 25 best per-theater-averages ($87,667) ever — the Harmony Korine film went from 3 to 1,104 theaters as most of the country is on the tail end of actual spring break. Did it pay off?
Starring Disney Channel alums Selena Gomez and Vanessa Hudgens (not to mention James Franco) in a not-so-Disney tale of a group of college-aged girls who decide to rob a fast food restaurant to pay for their spring break getaway, the film did not reach the clearly overestimated projections Indiewire made earlier this week, but it did manage $5 million. That was good enough for a place in the overall top 6 and a $4,529 average. That’s definitely enough for A24 to be happy even if its not quite the phenomenon-type numbers its opening suggested might come. However, how the film holds up next weekend will make more clear how far “Breakers” — which notably cost just $2 million and was marketed mostly over social media — can go.
As for films making their debuts this weekend, IFC Films got a very strong number from the exclusive engagement of Adam Leon’s “Gimme The Loot.” Over a year after it led the awards at SXSW, the film managed a promising $23,400 from one theater — one of the best limited debuts of 2013 thus far. Clearly its expansion will be the true test but for now IFC should be happy with “Gimme”‘s loot.
Managing a respectable debut was The Weinstein Company’s “The Sapphires.” The Australian musical — about four indigenous women discovered by a talent scout (Chris O’Dowd) — grossed $40,927 from 4 screens for a $10,232 average. This is the kind of film that tends to build on word-of-mouth, suggesting its most impressive numbers could still be ahead of it.
Check out a full list of numbers for reporting openers and holdovers, ranked by per-theater-average.
The Debuts:
1. Gimme The Loot
Distributor: IFC Films
Weeks in Release: 1
Gross: $23,400
Theaters: 1
Average: $23,400
Cumulative Total: $23,400
2. The Sapphires
Distributor: The Weinstein Company
Weeks in Release: 1
Gross: $40,927
Theaters: 4
Average: $10,232
Cumulative Total: $40,927
3. My Brother The Devil
Distributor: Paladin
Weeks in Release: 1
Gross: $12,140
Theaters: 2
Average: $6,070
Cumulative Total: $12,140
4. Starbuck
Distributor: Entertainment One
Weeks in Release: 1
Gross: $16,446
Theaters: 3
Average: $5,482
Cumulative Total: $16,4446
5. On The Road
Distributor: IFC Films
Weeks in Release: 1
Gross: $105,000
Theaters: 42
Average: $2,500
Cumulative Total: $105,000 (not including Oscar-qualifying run)
6. Love and Honor
Distributor: IFC Films
Weeks in Release: 1
Gross: $3,000
Theaters: 2
Average: $1,500
Cumulative Total: $3,000
7. InAPPropriate Comedy
Distributor: Freestyle
Weeks in Release: 1
Gross: $171,600
Theaters: 275
Average: $624
Cumulative Total: $171,600
The Holdovers
1. From Up on Poppy Hill
Distributor: GKIDS
Weeks in Release: 2
Gross: $60,263
Theaters: 6 (up from 2)
Average: $10,044
Cumulative Total: $132,496
2. Spring Breakers
Distributor: A24
Weeks in Release: 2
Gross: $5,000,000
Theaters: 1,104 (up from 3)
Average: $4,529
Cumulative Total: $5,406,858
3. Reality
Distributor: Oscilloscope
Weeks in Release: 2
Gross: $8,000
Theaters: 2 (up from 1)
Average: $4,000
Cumulative Total: $18,016
4. Somebody Up There Likes Me
Distributor: Tribeca Film
Weeks in Release: 3
Gross: $7,200
Theaters: 2 (up from 1)
Average: $3,600
Cumulative Total: $58,502
5. No
Distributor: Sony Pictures Classics
Weeks in Release: 6
Gross: $207,844
Theaters: 60 (up from 48)
Average: $3,464
Cumulative Total: $1,000,279
6. Ginger and Rosa
Distributor: A24
Weeks in Release: 2
Gross: $102,000
Theaters: 34 (up from 3)
Average: $3,000
Cumulative Total: $162,246
7. The Gatekeepers
Distributor: Sony Pictures Classics
Weeks in Release: 8
Gross: $188,317
Theaters: 94 (up from 86)
Average: $2,003
Cumulative Total: $1,607,011 (includes Oscar qualifying run)
8. Beyond The Hills
Distributor: Sundance Selects
Weeks in Release: 3
Gross: $8,400
Theaters: 6 (down from 14)
Average: $1,400
Cumulative Total: $68,200
9. Quartet
Distributor: The Weinstein Company
Weeks in Release: 11
Gross: $592,000
Theaters: 425 (down from 688)
Average: $1,393
Cumulative Total: $15,928,229
10. Stoker
Distributor: Fox Searchlight
Weeks in Release: 4
Gross: $356,000
Theaters: 275 (up from 94)
Average: $1,295
Cumulative Total: $1,127,325
11. Emperor
Distributor: Roadside Attractions
Weeks in Release: 3
Gross: $275,250
Theaters: 237 (down from 311)
Average: $1,161
Cumulative Total: $2,592,219
12. Like Someone In Love
Distributor: Sundance Selects
Weeks in Release: 6
Gross: $19,000
Theaters: 19 (up from 18)
Average: $1,000
Cumulative Total: $180,000
13. Upside Down
Distributor: Millennium Entertainment
Weeks in Release: 2
Gross: $26,013
Theaters: 39 (up from 11)
Average: $667
Cumulative Total: $68,011
14. Amour
Distributor: Sony Pictures Classics
Weeks in Release: 14
Gross: $53,150
Theaters: 90 (down from 129)
Average: $591
Cumulative Total: $6,589,682
