Jude Law’s Japanese Pepsi Ad Wins Costume Designers Guild Award Over Beyoncé’s ‘Hold Up’ — Watch
The 19th annual Costume Designers Guild Awards took place last night in Los Angeles. This year, the Excellence in Short Form Design category saw some stiff competition, with nominees such as Jude Law‘s long-form Japanese Pepsi ad “Momotaro” and Beyoncé‘s video for “Hold Up.” But at the end, colorful long capes, gladiator uniforms and samurai costumes won over Bey’s iconic ruffled yellow gown, sexy sleepwear and cool streetwear designed by B. Åkerlund.
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Costume designer Amy Goodheart took home the award for her very detailed work in “Momotaro.” “Pulling inspiration from London punks in the ’70s and ancient Shogun — everything from a child king in a 28-foot cape covered in thousands of hand-painted gold feathers, to a dog-boy raised by wolves in the Andes has been realized,” Goodheart told the guild.
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Other nominees in this category included Dos Equis’ “The Sand and the Serengeti” and “Mission to Mars” and H&M’s “Come Together,” directed by Wes Anderson. Law’s ad reimagines an old Japanese tale in which the actor plays Oni, a former monk who turns into a supernatural gladiator when he’s betrayed by a malicious senator who imprisons him and expels him from the village he has protected. Check out Jude Law’s ad below.
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