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We may have reached the point, dear reader, at which MoviePass customers are spending more of their time reading about the company’s behind-the-scenes woes than actually using the app. After announcing (and then reversing) a price increase before settling on only allowing users to see three movies per month rather than one every day, the movie-ticket service had another hiccup this weekend when some customers were only allowed to chose between two films: “Mission: Impossible – Fallout” and, uh, “Slender Man.”
The service temporarily crashed for the third weekend in a row, according to the New York Post, and CEO Mitch Lowe confirmed that some users were only able to check in to the critically panned horror film or select showtimes of the latest Tom Cruise action flick. “Unfortunately, in order to stay financially stable we’ve had to curtail the service,” he said. “We had to right the ship as far as the amount of money we were burning.”
MoviePass had been losing millions of dollars per month due to the low price of its service ($9.95/mo) and how frequently it was being used, leading to decisions like these. “This has been a challenging time for us and our customers,” Lowe added. “We’re just trying to save our service to be able to be available long term.”
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