Attention, Filmmakers: The Tribeca Film Festival Launches Interactive Music Video Contest
The Tribeca Film Festival will launch “Tribeca Interactive & Interlude: A Music Film Challenge in collaboration with The Lincoln Motor Company,” a new contest for digital storytellers to create interactive music films, the festival announced today.
The contest is part of TFF’s broader efforts to new initiatives that bridge filmmaking and technology. “Technology is just technology, but when you put interesting technology
with imaginations and storytellers, then it unlocks whole other worlds.
We watched our business change, having new platforms to watch stories on
— whether you’re going to a theater and having that experience
or watching it on your computer or your device of choice. It’s exciting
to not have to limit yourself in terms of the ways you can tell a story
— even in terms of the length. It’s exciting to be able to play around
in shortform and longform and to be able to tell good stories in new
ways,” Jane Rosenthal, co-founder, Tribeca Film
Festival told Indiewire.
In
collaboration with The Lincoln Motor Company via Genero.tv’s global
creative community, Tribeca and its partners invite
storytellers and content creators to work with Interlude’s interactive
video platform to create an interactive music film for major music
artists Damon Albarn, Aloe Blacc and Ellie Goulding, with the winning
project for each screening at TFF.
The
Challenge will begin on January 28 when digital storytellers can create
interactive music films for the music tracks “Heavy Seas of Love” by
Damon Albarn from his forthcoming solo album, “Ticking Bomb” by Aloe
Blacc and “Dead in the Water” by Ellie Goulding. A jury will select
finalists for each of the three music tracks, with the artists helping
the jury to select the winner for each of their respective songs. The
winning entry will be aligned with Damon Albarn’s “Everyday Robots”
album official campaign, Aloe Blacc’s “Lift Your Spirit” and Ellie
Goulding’s “Halcyon Days,” respectively. The winning filmmakers will
receive $10,000 each and a trip to attend the Tribeca Film Festival.
Andrew Lane, co-founder of Genero, said, “Working beyond linear videos and
into a new format of interactivity, this is a fresh opportunity for our
community, and we are confident their unparalleled creativity will
result in engaging and memorable work for Damon Albarn, Aloe Blacc and
Ellie Goulding.”
To
participate, filmmakers will use Treehouse, Interlude’s self-service
authoring suite, to create an interactive music film set to one of the
three songs. Participants will use Treehouse’ interface to design their interactive music films. In the past few years, Interlude has collaborated with a number of music artists to create interactive videos, including, most recently Bob Dylan for the first official music video for “Like a Rolling Stone.”
“It
is very rewarding to see a film festival as respected and beloved as
Tribeca embrace interactive video,” said Yoni Bloch, co-founder and CEO
of Interlude. “Technology is empowering creativity and shaping
storytelling in the digital age, and we can’t wait to see how filmmakers
and others leverage Treehouse to fuel their creativity and
inspiration.”
TFF
will showcase the finalists’ films during the Tribeca Online Festival
and display them throughout festival venues and lounges via interactive
kiosks, in addition to the Challenge website.
Rosenthal emphasized that while technology will play a part in the storytelling process: “You can have all the technology you want in the world, but if you don’t have
the creative storyteller to take that to a new level and to tell a good
story, then technology doesn’t mean a thing. It’s not just technology
for technology’s sake. It’s technology with storytellers and creators
coming together and coming up with something unexpected.”
She is hopeful that the contest will spur filmmakers and digital storytellers to find new ways to use technology in order to engage the audience. “A film festival is
always about discovery and about looking for and finding new voices, so
certainly having this challenge for new filmmakers to experiment and
have the opportunity to work with the music of our three diverse
musicians is definitely an opportunity,” said Rosenthal.
To participate, visit genero.tv/Tribeca. Submissions close on March 27. Questions regarding submissions may be directed to info@genero.tv.
